Arcadia
Metaverse

A fully optimized, immersive metaverse build for seamless exploration and learning via interactive, diverse content mediums.

About

the Arcadia Metaverse

The Arcadia metaverse space was designed by MCH Global (a full-service experiential marketing agency) with the focus on creating an experiential metaverse platform.

The Arcadia space was created to facilitate interactive learning about the metaverse and what possibilities exist within this space for brands. SpaceTo worked alongside MCH Global to optimize the platforms’ experiential design, user navigation and technical integrations.

SpaceTo created a frictionless metaverse environment with an expansive variety of immersive content, seamless user interactivity and a focus on autonomous user engagement and collaboration.

SpaceTo achieved this through thorough research and development, complex technology integrations, UI optimization and rigorous testing of Arcadia’s metaverse platform.

What SpaceTo

created

User Experience

Optimization

The Arcadia Metaverse is a web-based platform, allowing access from multiple devices, and no VR or hardware is required to access the environment.

The immersive environment was optimized to ensure low latency, high spawn speed and navigation.

Spatial audio and voice chat was used to prompt user engagement and contributed to the positive experiential journey.

Users and multiplayer groups could nimbly navigate the platform and joyously spawn from area to area.

Application
Integrations

SpaceTo integrated multiple applications into the backend of the metaverse platform to ensure that users could create custom avatars, access content and NFT experiences seamlessly.

Ready Player Me is a custom avatar application builder which was integrated into the platform. In addition, an NFT tree experience was integrated which linked out to an NFT wallet application, giving users the option to collect NFT rewards.

A music playlist was also integrated to the DJ area and multiple applications were added to provide a variety of content mediums.

Content Delivery

Content delivery was a core focus area for this metaverse as the content needed to be educational and easily consumed and interacted with.

Diverse content mediums such as interactive video, presentations, music and high res imagery were designed into the experience to enhance user exploration and entertainment throughout the platform.

Content was both embedded and streamed live into the metaverse environment.

Voice chat functions were also included to get users conversing to deliberate about the content and metaverse education.

Presentation content could also be controlled live and updated in real-time within the platform.

User interaction

Multiple areas within the metaverse were designed and optimized to facilitate interactive learning, entertainment and engagement.

From interactive photo booths with avatar selfies to DJ areas with music playlists, through to interactive booklets and customised landscapes, the engaging features were abundant.

Custom

Avatar Creation

On arrival into the metaverse users could select an avatar and customise it using multi-cultural hairstyles, apparel and various other features.

Users could then also personalise their avatar within the space.

Photo Booth

Users could enter a photo booth where they could take a selfie of themselves as an avatar.

Users could then click the capture button and download the avatar selfie directly to their desktops.

DJ Ansu

Users could interact with DJ Ansu (a hologram of a real MCH Globals employee) - a music experience whereby users could select from a music playlist and listen to their music of choice while they roamed the space.

NFT experience

An NFT experience was also created where users could select the NFT seeds of choice and collect the seeds using their NFT wallets.

Users could then click through to integrate their crypto wallets using MetaMask.

Social networking

Multiplayer groups could navigate through the space while interacting with each other.

Groups could communicate using voice or text chat. Users could also express themselves with other players using emojis or animations such as dance moves or clapping.

What a great platform to form discussions and collaborate on metaverse education!

Customer Testimonial

MCH Global

"SpaceTo has been very efficient in responding to requests and queries as well as providing technical guidance. The team at SpaceTo are true metaverse enthusiasts who understand the power of this exciting new frontier.

They understand the needs of agencies and brands, not only from a technical point of view but also from an experiential one."

Uli Stanke
Head of Experiential Innovation, MCH Global