The topic of the metaverse is cropping up in more and more conversations these days and whether you are excited or apprehensive about the metaverse, one thing is for certain – most people are curious about it and wants to know more! We have compiled a list of frequently asked questions and answers to help you understand the metaverse better...

Expected to change the world of business forever, the metaverse is literally a digital alternative to the real, physical world offering a new and exciting realm for businesses to interact with customers and to deliver new and immersive 3D experiences to increase sales and build brand affinity.

What is the metaverse? It’s a shared, virtual space that is created as a space where people can communicate via individual avatars that make them feel more present than a traditional video conversation. It is a constantly evolving environment that can be used for work, play, or social interaction.

The metaverse offers eSports brands the opportunity to turn 2D online gaming experiences into out of this world 3D gaming encounters where spectators join a virtual venue but can actually feel the atmosphere and energy of the crowd.

The metaverse is the latest buzz word around and we are seeing more and more companies and industry players joining the race to colonize space in this new 3D world of virtual reality.

Modern retailers are increasingly looking at the metaverse to enhance traditional brick-and-mortar store experiences to drive customer engagement, brand loyalty and sales.